Food and drink sales facilitated by Red are the foundation of the airline’s ancillary revenue effort indicated Charles Ogilvie, Director of Inflight Entertainment & Partnerships at Virgin America. Ogilvie said “We charge for everything except water and soda, so we make money from food and drink, and also from things like premium IFE content.” Virgin America is now earning thousands of dollars a day from onboard sales of food and other offerings.
Tag Archive for 'RED'
From Wired Magazine’s playlist from issue 16.06…
Imagine: An airline you look forward to flying. Flights on VA are inexpensive (first class is almost affordable), and in our experience, lines are comparatively short. Hungry? Press a button on your seat-back console and a sandwich arrives. Bored? Play Doom. Think the guy in 18B is cute? Text him. Here’s to a company whose services feel like they were designed by actual humans for actual humans.
For those who have flown Virgin America, would you agree?
Flickr user Crashworks has some excellent pics of Virgin America’s RED IFE system in action. Below are some samples.
in-seat chat
games
television
maps
power














