Portable media player maker digEcor announced that long time customer Pacific Blue has placed an order to upgrade to the company’s digEplayer XT. The digEplayer XT features an 8-inch TFT screen, integrated credit card reader, 60 gigabyte or larger hard drive, USB 2.0 port, and two independently controlled headphone jacks. The content provided by digEcor which will include: movies, TV, music, music videos, and video games. Pacific Blue will be renting the digEplayer XT’s to passengers exclusively on international flights from Christchurch and Auckland to Australia as well as on all flights to the Pacific Islands.
Monthly Archive for August, 2008
Harvard Business Review Ideacast episode 107 discusses Singapore Airlines’ strategy that is allowing them to thrive in the current downturn in the industry by focusing on the customer experience and using marketing as an investment. Harvard Business School Professor Rohit Deshpande speaks based on his HBS case study “Singapore Airlines: Customer Service Innovation.” Deshpande says that Singapore Airlines brings its customer service focus to all cabins, even if it’s making its money off of the front of the plane. “They give more frills to economy than any airline,” he says. “They were the first in-seat TVs and offered more channels than any airline. They have, even in economy, more flight attendants per passenger.”
Delta announces plans to equip their entire fleet of more than 330 aircraft with in-flight WiFi service to be available in first and economy classes by Summer 2009. The Aircell Gogo service will run $9.95 or $12.95 for trips under or over three hours, respectively, and will allow connection of any WiFi enabled device.
